Ask ISAAC

Welcome to Ask ISAAC — your smart companion for turning feedback into action.

Ask ISAAC is an intelligent analytics agent powered by over a decade of experience in Customer and Employee Experience (CX & EX). It dives deep into your data and gives you clear, actionable answers to your most pressing questions — whether they’re about customer satisfaction, employee sentiment, or your use of the Hello Customer platform itself.

Let’s get you started!

🛠️ Setting Up Ask ISAAC for Success

To get the most out of Ask ISAAC, it’s important that your data is correctly mapped and labeled. Here’s how to configure your account:

Map your participant attributes
Navigate to the Participant Attribute Mapper in your Settings. Link your data fields to standard fields or define them as custom metadata so ISAAC knows exactly how to interpret them.
Add meaningful descriptions
Still in the Mapper, add clear and concise descriptions to your metadata fields. Make sure to explain what each field represents and, if possible, include example values. This helps ISAAC understand your data even better — and answer your questions more accurately.

💬 What Can I Ask ISAAC?

Here’s a taste of the kinds of questions ISAAC is built to answer:

🔍 Feedback insights

“What are people saying about the freshness of our vegetables?”

📈 Evolutions over time

“What’s the most interesting trend in feedback over the past 6 months?”

🎯 Strategic priorities

“What should be my first focus and what should I improve?”

🧩 Metadata deep-dives

“How many people in Paris who bought Product A completed the survey?”

⭐️ Experience metrics

“How many customers in Paris gave a score above 3 in touchpoint Y?”

🗂 ISAAC categories

“How has the mention of ‘personnel friendliness’ evolved over the last 3 months?”

💻 Platform usage

“How do I send out weekly reports from the Hello Customer platform?”

🧠 Example Questions to Ask ISAAC

Need inspiration? Here are some powerful ways to use ISAAC’s capabilities in your daily work:

“Could you provide a report summarizing the key insights and trends for Q1 2025?”
“What is the most impactful action I can take to convert dissatisfied customers into satisfied ones?”
“For the NPS touchpoint, what are the main differences in customer feedback between January and February 2025?”
“What negative feedback has been shared about personnel? Which specific areas require improvement?”
“What is the most notable change or trend observed between Q1 and Q2 of 2025?”
“Based on the insights, what should my top priority be right now?”
“If we improved the speed of service, how much could we expect our NPS to increase?”
“Looking at NPS Touchpoint 2, what have been the most significant shifts in top-mentioned categories over the past six months? What actions should I take in response?”
“Based on customer feedback, how would you assess my performance across the six emotional drivers of customer experience?”

These examples show how ISAAC goes beyond simple metrics, giving you strategic guidance based on real feedback data.

⚠️ Usage Limits

⏱ Max 5 questions per minute
📊 Max 100 questions per day

🤔 Not Getting the Answer You Expected?

Ask ISAAC tries to interpret your question and automatically apply the right filters to your dataset — based on touchpoints, metadata fields, categories, time periods, sentiments, and more.

But sometimes it needs a little help.

For example, if you ask:

“How many customers talk about Nero?”

ISAAC will try to figure out if “Nero” is:

a feedback category (e.g., product or service type),
a metadata value (e.g., employee name),
a touchpoint,
or just a keyword in the raw feedback.

To make things easier for ISAAC, try clarifying your question:

“How many customers have value Nero in the ‘employees’ metadata field?”

✅ Tip: Use the “Show Sources” button to see which filters ISAAC has applied based on your question. It’s a great way to troubleshoot and refine your search.